Breath of Life Stroll

Breath of Life Stroll 1300 867 Cribs for Kids

Due to COVID19 and concerns for people’s safety, we have decided to host the 12th Annual Breath of Life Stroll virtually throughout the month of October.

Use the button below to learn more.


Tips for a Successful Stroll

Tell your Story

Why are you walking in the Stroll? Take a moment to write down the answer to this question. Sharing your personal story or your story of support matters.

Set a Goal

For every $60 you raise during the Stroll, a Cribs for Kids Cribette is given to a family that is in need of a safe space for their baby to sleep. By stating your goal, your followers will become invested in you achieving success.

Do Your Research

Be prepared to talk about the importance of safe sleep education and the impact that a safe crib will make on families. Visit www.safesleepacademy.org to learn more.

Grow Your Team

Ask each member of your team to convince a friend or two to walk with you. Onboard your new members by passing all of this information onto them. The more the merrier!

Lead the Way

Kick-off your fundraising with a self-donation. A self-donation on your personal fundraising page shows your commitment to helping every baby sleep safer.

Use Sharing to your Advantage

Ask friends and family to forward your message to their own circle. This can be done on Social media by adding a please share a message to your post. You can also ask friends to forward your email or text plea for donations to their own contacts.

Make it Easy to Donate

While this is obvious, it can be easy to forget: Make it easy for people to make a donation. Include the link to your fundraiser in your ask, and don’t be afraid to point out exactly where the donation button is located on your fundraiser.

Get Social

Using Social Media is a great way to get others to support you in your efforts to raise money for the Breath of Life Stroll. Don’t forget to follow Cribs for Kids on Facebook, Twitter, and Instagram for updates on Stroll contests and giveaways!

  • Add a Breath of Life Stroll frame to your profile picture on Facebook. Simply go to your home page, click on the camera icon on your profile picture, and choose Add Frame. Type Breath of Life Stroll 2020 into the search bar to bring up your options.
  • Access a variety of sample Social Media posts in the Sample Social Media Posts section below. Copy and paste them onto your Facebook, Instagram, or Twitter pages to help spread the word about the Breath of Life Stroll throughout the month of October.
  • Remember to always add a link to your personal donation page. Make it easy for your followers to donate. Use your personal donation page link in every Stroll post that you create. Be sure to also add it to your emails and texts. Their ability to donate should always be only a click away.
  • Access a variety of images to add to your posts and tweets in the Sample Social Media Posts section below. Images are crucial to drawing your follower’s attention to your post. You can also add images or videos of you walking or images of a baby or family that you are supporting by walking in the Stroll.
  • Always add the hashtag #BreathofLife2020 to every post you create. This will allow us to locate and amplify your post and will also be crucial to entry in weekly prizes and giveaway contests throughout October.
  • When somebody sponsors you, thank him or her publicly by writing on their Facebook wall and/or “tagging” them in a thank-you message posted on your own wall. This not only lets that donor know how grateful you are but also inspires others to donate.
  • If you have Walk teammates on Facebook or Twitter, post comments that help create some healthy competition. See who can be the top fundraiser on your Walk Team.

Email or Text

Social media is not the only way to reach out for donations. Take the time to send a heartfelt email or text to your contact list. Be sure to tell them why the Breath of Life Stroll is important to you. Tell them about your donation goal and be sure to include the link to your personal donation page.

Follow Up

Mark your calendar to send a follow-up reminder on your requests for a donation. Sometimes people put things off until later and it slips through the cracks.

Return the Favor?

Ask someone whose cause you have supported to consider donating to your Stroll.

Say Thank You More than Once

Thank people as they donate to your Stroll. Send a note afterward to tell them how many Cribettes you raised money for and thank them once again!


Sample Social Media Posts

Optimize your fundraising efforts during the Breath of Life Stroll in October. Copy and paste these sample social media posts onto your Twitter, Facebook, or Instagram feed throughout the month of October.

  • I am walking in the Cribs for Kids Breath of Life Stroll!

    Donate to help me raise awareness of infant #safesleep and show support to families who have suffered #pregnancy and infant loss.

    (Insert your personal page link)

    #BreathofLife2020 #Stroll

    I am helping every baby sleep safer in October!

    Join me by donating as I walk in the Cribs for Kids Breath of Life Stroll. 

    (Insert your personal page link)

    #BreathofLife2020 #Stroll #SafeSleepAwarenessMonth #PregnancyandInfantLossAwarenessMonth

    Saving little lives is a big deal!

    Help me reach my fundraising goal as I walk in the Cribs for Kids Breath of Life Stroll.

    (Insert your personal page link) 

    #BreathofLife2020 #Stroll #SafeSleepAwarenessMonth #PregnancyandInfantLossAwarenessMonth

    I am walking in the Cribs for Kids Breath of Life Stroll!

    Join us! Register for the virtual stroll today and walk to provide safe cribs to families in need – https://cribsforkids.org/stroll/

    #BreathofLife2020 #Stroll #SafeSleepAwarenessMonth #PregnancyandInfantLossAwarenessMonth

  • This month, I’m walking in the Cribs for Kids Breath of Life Stroll to raise awareness of infant safe sleep and to show my support to families who have suffered a pregnancy or infant loss.

    Donate today to help me reach my fundraising goal! – (Insert your personal page link)

    Walk with us! Register for the virtual stroll today and help provide safe cribs to families in need – https://cribsforkids.org/stroll/ 

    #BreathofLife2020 #Stroll #SafeSleepAwarenessMonth #PregnancyandInfantLossAwarenessMonth #cribsforkids

    Each year, around 3600 babies in the United States die from sleep-related causes such as SIDS or accidental suffocation.

    I’m walking in the Cribs for Kids Breath of Life Stroll to raise awareness of infant safe sleep guidelines and to show my support to families who have suffered a pregnancy or infant loss. I’m walking because saving little lives is a BIG deal.

    Donate today to help me provide safe cribs to families in need.

    (Insert your personal page link)

    Walk with us! Register for the virtual stroll today and help provide safe cribs to families in need – https://cribsforkids.org/stroll/

    #BreathofLife2020 #Stroll #SafeSleepAwarenessMonth #PregnancyandInfantLossAwarenessMonth #cribsforkids

    Saving little lives is a BIG deal!

    I’m walking in the Cribs for Kids Breath of Life Stroll to raise awareness of infant safe sleep guidelines and to show my support to families who have suffered a pregnancy or infant loss.

    Donate today to help me provide safe cribs to families in need. Together we can make a difference!

    (Insert your personal page link) 

    #BreathofLife2020 #Stroll #SafeSleepAwarenessMonth #PregnancyandInfantLossAwarenessMonth #cribsforkids

    SHARE TO SPREAD #SafeSleep

    69% of accidental infant deaths while sleeping occur while the baby is sharing a bed with an adult.

    I’m walking in the Cribs for Kids Breath of Life Stroll to raise awareness of infant safe sleep guidelines and to show my support to families who have suffered a pregnancy or infant loss. I’m walking because saving little lives is a BIG deal.

    Donate today to help me provide safe cribs to families in need.

    (Insert your personal page link)

    Walk with us! Register for the virtual stroll today and help provide safe cribs to families in need – https://cribsforkids.org/stroll/

    #BreathofLife2020 #Stroll #SafeSleepAwarenessMonth #PregnancyandInfantLossAwarenessMonth #cribsforkids

  • Place your personal donation page link into your Instagram bio.

    This month, I’m walking in the Cribs for Kids Breath of Life Stroll to raise awareness of infant safe sleep and to show my support to families who have suffered a pregnancy or infant loss.

    Use the link in my bio to donate today and you will help me reach my fundraising goal!

    #BreathofLife2020 #Stroll #SafeSleepAwarenessMonth #PregnancyandInfantLossAwarenessMonth #cribsforkids

    Each year, around 3600 babies in the United States die from sleep-related causes such as SIDS or accidental suffocation.

    I’m walking in the Cribs for Kids Breath of Life Stroll to raise awareness of infant safe sleep guidelines and to show my support to families who have suffered a pregnancy or infant loss. I’m walking because saving little lives is a BIG deal.

    Use the link in my bio to donate today!  Help me provide safe cribs to families in need.

    #BreathofLife2020 #Stroll #SafeSleepAwarenessMonth #PregnancyandInfantLossAwarenessMonth #cribsforkids

    Infant #safesleep matters.

    69% of accidental infant deaths while sleeping occur while the baby is sharing a bed with an adult.

    I’m walking in the Cribs for Kids Breath of Life Stroll to raise awareness of infant safe sleep guidelines and to show my support to families who have suffered a pregnancy or infant loss. I’m walking because saving little lives is a BIG deal.

    Use the link in my bio to donate today! Help me provide safe cribs to families in need.

    #BreathofLife2020 #Stroll #SafeSleepAwarenessMonth #PregnancyandInfantLossAwarenessMonth #cribsforkids

    Saving little lives is a BIG deal!

    I’m walking in the Cribs for Kids Breath of Life Stroll to raise awareness of infant safe sleep guidelines and to show my support to families who have suffered a pregnancy or infant loss.

    Use the link in my bio to donate today! Help me provide safe cribs to families in need. Together we can make a difference!

    #BreathofLife2020 #Stroll #SafeSleepAwarenessMonth #PregnancyandInfantLossAwarenessMonth #cribsforkids


Frequently Asked Questions

  • No, there is no registration fee. However, to get the stroll’s annual T-Shirt, individuals must raise at least $25.

  • The distance of our annual in-person walk is approximately one-mile long. To keep with tradition, we suggest walking a mile. However, if you are motivated and wish to walk further, you may do so.

  • Because the stroll is virtual this year, there is no set location. You can walk in your neighborhood or a local park. Pick any location where you and/or your family can safely practice social distancing.

  • When you begin your walk, take a picture or video of yourself and/or your family walking and post it to social media.  In the caption or video, tell us why you walk. Remember to tag Cribs for Kids and use the hashtags #BreathofLifeStroll #WhyWeWalk/#WhyIWalk and your team name.

    • Facebook: @CribsForKidsHeadquarters
    • Instagram: @Cribsforkids
    • Twitter: @Cribsforkids
  • The only incentive this year is the 2019 Stroll T-Shirt. Individuals must raise at least $25.00 to receive the shirt.

    Pre-register for your T-Shirt during registration to guarantee you receive your requested size shirt.

    There will be no other incentive items this year.

  • Details are still being decided. Check back here frequently and follow Cribs for Kids on social media for updates.

  • No, you do not have to create a team to participate. You can participate as an individual or as a general registrant.

  • A team is a group of individuals who walk and raise money together. A team may be a company, an individual family unit, or a larger group of family and friends.

    If you would like to invite people to walk with you and would like their donations to count towards your team total, have them register under your designated team name.

    The top three teams who raise the most money receive an award at the end of the day.

  • One way that Cribs for Kids suggests continuing as a team is to pick one day that your entire team completes the walk, wherever they may be.

    Encourage your teammates to tag you, Cribs for Kids, and use your team’s and Cribs for Kids’ hashtags on social media.

  • Fundraising Packet

    This fundraising packet provides fundraisers with tools that they need to keep track of the money they raise.

    Included is:

    • Flyers and Postcards for the Stroll
    • Donation request letters
    • Fundraising log

    Printed on the inside of the folder are 10 fundraising tips to help you get started. The large inside pocket is designed store your donations in one convient place.

    Fundraising Teams

    Create a fundraising team page. You can share your page on your social media channels. This page has a picture of your team, your team description about how and why you got involved, and your fundraising totals.

    Visit our Support a Team page to check out some of the other team pages to get an idea of what you can put on yours.

    To request a team page, please email Andrea Wilson at awilson@cribsforkids.org.

  • Each week we will announce a new giveaway via our social media channels. The prize will be given to the top fundraiser of the week.

  • One hundred percent of the proceeds from this event will go toward funding our infant safe sleep programs and providing cribs to families in need. These programs make a difference to families in our communities every day. Every $60 we raise, can save an infant’s life!

  • Please make your check out to Cribs for Kids.  in the memo section, please write Breath of Life Stroll. If your check is to be applied to a specific team or walker, please write “BOLS – [Team/Walker Name]” in the memo section.

    You can mail the check to:

    Cribs for Kids
    5450 Second Avenue
    Pittsburgh, PA 15207

If your question does not appear in the list above, please email Andrea Wilson at awilson@cribsforkids.org.

Breath of Life Stroll 2019

CONTACT

Andrea Wilson at awilson@cribsforkids.org or 412-322-5680 ext. 104