Welcome to the Safe Sleep Storytime Campaign
October is Safe Sleep Awareness Month, and we need YOU to help raise awareness. Storytelling has the power to save lives. Whether you are a parent who has learned from experience, a healthcare professional dedicated to safe sleep, a first responder, a community advocate, or a loss parent wanting to share your journey, your story matters.
Every voice has the power to save lives and educate others. By sharing your story, you become part of a community committed to educating others and preventing sleep-related deaths. Through Safe Sleep Storytime, we are not just raising awareness — we are creating a network of voices that can change how people think about infant sleep.
Why Safe Sleep Storytime?
If you’ve spent time on TikTok, you’ve probably come across the popular “Storytime” trend, where people share personal experiences in a simple, conversational way that immediately draws in viewers. These short videos are powerful because they feel real, relatable, and easy to engage with.
Cribs for Kids is building on that same idea with Safe Sleep Storytime. By sharing your own story, whether it’s about a safe sleep scare, a loss, or your role as an advocate or professional, you can connect with families in a way that facts and statistics alone cannot. Storytelling makes safe sleep personal, and it inspires others to take action.
How to Participate
We want to hear from you. It is easy to participate in Safe Sleep Storytime. Simply create and upload a video sharing your story, and we will guide you through the process.
Video Length: Your video should be between 30 seconds and two minutes.
Tagging: Upload your video to your social media accounts and tag @cribsforkids. Use the hashtags:
#SafeSleepAwarenessMonth
#SafeSleepStorytime
By tagging @cribsforkids in your post, you will be entered to win one of our weekly giveaways from www.ettecetera.com.
Eligibility: Videos must be uploaded during October to be considered for the campaign, but you can start preparing and recording now.
Frequently Asked Questions
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How should I record my video?
Use your phone, tablet, or camera to record. Here are some tips for a successful video:
- Lighting: Record in a well-lit area with natural light facing you. Avoid dark or backlit spaces.
- Sound: Choose a quiet space with minimal background noise. Speak clearly at a moderate pace.
- Camera Angle: Position your camera at eye level.
- Content: Keep your message short and impactful, focusing on your story to inspire others.
Can I submit a video if I am not a parent?
Absolutely. Anyone connected to safe sleep education or awareness can share their story, whether you are a healthcare professional, community leader, or advocate.
How do I tag @cribsforkids?
When you post your video, type @cribsforkids in the caption or comments. Be sure to use the campaign hashtags:
#SafeSleepAwarenessMonth
#SafeSleepStorytimeCan I submit multiple videos?
Yes. Submit as many stories as you would like. Each video increases your chances of spreading awareness and saving lives.
Prompts to Help You Get Started
We understand it can be hard to know what to say, so here are some prompts to help you begin.
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Parent Advocates
- What was your experience with safe sleep as a new parent?
- How did you learn about safe sleep practices, and what advice would you give to other new parents?
- If you had a scare with unsafe sleep, what changes did you make to keep your baby safe?
Loss Parents
- If you could share one part of your story to help another parent with safe sleep, what would it be?
- How did you find support and strength to turn your grief into advocacy for safe sleep?
Healthcare Professionals and First Responders
- How do you educate parents about safe sleep in your role?
- Why do you think safe sleep education is crucial in preventing sleep-related infant deaths?
- As a first responder, what’s been your experience with unsafe sleep environments? How has it impacted you personally and professionally?
- Can you share a story of a time when you encountered a situation where safe sleep education could have made a difference?
- What would you like parents and caregivers to know about the risks of unsafe sleep, based on what you’ve seen in the field?
- Why do you believe first responders play such a crucial role in spreading awareness about safe sleep practices?
- What can we all do to support first responders in their work to prevent sleep-related infant deaths?
Community Partners & Advocates
- How does safe sleep education fit into your community efforts?
- What can we all do to raise awareness about safe sleep in our communities?
These stories, though hard to share, are vital to raising awareness and can make a significant impact in helping others understand the critical importance of safe sleep practices.
Engagement Tips For Your Video
Start with a Strong Hook
Capture attention right away.
Keep it Authentic
Share a real story or insight.
Be Clear and Concise
Focus on one key point at a time.
Add a Call to Action
Encourage others to share.
Use Captions
Make your message accessible.
Ask for Support
Invite your audience to get involved.
Share Across Platforms
Share your story on multiple platforms, Facebook, Instagram, Twitter, TikTok, or LinkedIn.
Adjust your captions for each audience.
Engage with Other Stories
Comment, like, and share other participants’ stories to build community and keep the conversation going.
Simply put the campaign hashtags in your search bar to find the #SafeSleepStorytime community.
Sample #SafeSleepStorytime Social Media Posts
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Sample Post #1
I’m excited to share my #SafeSleepStorytime. Sleep safety is something I care deeply about, and I want to help raise awareness for every baby’s safe sleep journey. I am joining the campaign to make a difference, and I encourage you all to listen, learn, and support safe sleep practices. With @cribsforkids #SafeSleepAwarenessMonth
Sample Post #2
My journey with safe sleep started with a lesson learned. I’m proud to share my story as part of the #SafeSleepStorytime campaign to help save lives. Join me in supporting #SafeSleepAwarenessMonth by sharing your own story. With @cribsforkids
Sample Post #3
I’m honored to participate in the #SafeSleepStorytime campaign to help protect babies everywhere. Let’s spread the word about safe sleep practices and how we can all make a difference. With @cribsforkids #SafeSleepAwarenessMonth
Sample Post #4
Sharing my experience with safe sleep to help make sure every baby gets the best start in life. By sharing our stories, we can be part of something bigger. Join me in raising awareness for #SafeSleepStorytime and #SafeSleepAwarenessMonth. With @cribsforkids
Sample Post #5
Here is my #SafeSleepStorytime. I hope that by sharing my story, others will be inspired to create safer sleep spaces for their little ones. Let’s work together for #SafeSleepAwarenessMonth. With @cribsforkids
Sample Post #6
I’m thrilled to be part of the #SafeSleepStorytime campaign. Safe sleep is something we can all champion for the well-being of babies everywhere. Let’s spread the word and keep babies safe this #SafeSleepAwarenessMonth. With @cribsforkids
Next Steps
- Create Your Video: Record your safe sleep story, 30 seconds to two minutes.
- Upload and Tag: Prepare to post on your social media during Safe Sleep Awareness Month in OCTOBER and tag @cribsforkids with the hashtags: #SafeSleepAwarenessMonth #SafeSleepStorytime
- Win Weekly Prizes: Each submission gives you a chance to win weekly prizes, thanks to our partners at www.ettecetera.com.
Together, we can make every baby’s sleep safer. Start preparing your video today and let’s make a life-saving impact.
Stay Connected
Be sure to follow @cribsforkids on all platforms for updates and community stories. Together, we can help every baby sleep safer.